About us

Mission, Vision, and Values

Our Vision

PYDA envisions a future where every young South African has access to education and developmental opportunities to reach their full potential, thriving socially and economically, and maturing into leaders who make the world a better place.

Our Mission

PYDA is committed to launching talent to be the difference by delivering targeted personal development and vocational training to youth, enabling them to achieve meaningful careers and lead positive change in society.

Our Values

At the heart of PYDA’s operations are its core values which drive its mission and shape its strategies and interactions with all stakeholders. These values include:

Transparency: Ensuring openness in all our dealings to foster trust and accountability.

Excellence: Striving for the highest standards in programme delivery and outcomes.

Learning: Committing to continuous improvement and adaptation based on evidence and feedback.

Relationship-driven: Building and maintaining strong relationships with students, partners, and the community.

Boldness/Courage: Pursuing innovation, confronting challenges, and driving positive changes that impact individuals, communities, and broader systems.

Why the Name?

PYDA derives its name from the Pinotage grape,a unique symbol of South African heritage and innovation. Created in South Africa, this grape embodies adaptability and resilience—qualities that PYDA aims to cultivate in its students. Much like the Pinotage grape, which combines the strengths of different varieties to thrive, PYDA integrates rigorous vocational training with comprehensive personal development to equip unemployed youth with essential skills and emotional intelligence for success.

While PYDA’s initial focus was on the wine industry, reflecting its rich historical and economic significance in South Africa, the Academy has always aimed to extend its impact beyond this sector. The name “Pinotage” highlights PYDA’s commitment to fostering a new generation of skilled, resilient professionals who are as distinctive and valuable as the grape itself. This name encapsulates PYDA’s dedication to cultural authenticity, innovative education, and transformative impact, mirroring the pioneering spirit behind the cultivation of the Pinotage grape.